Mizon is famous for its high technologies and innovations, constant scientific research in the field of health and beauty. Proven effectiveness of Mizon products has already made this brand popular all around the world. Mizon’s main values are: beauty, health, peace and tranquility. No surprise, the slogan of the brand is "Only natural ingredients, innovation, pure energy of nature" and "Mizon - an open door to beauty." The company has a large and extensive network of scientific laboratories located in Korea and European countries - Switzerland and France.

The history of the company begins in 2000 when several employees of the scientific research institute of the cosmetic company Amore Pacific created their own company called Nabion, the purpose of which was the creation of specialized high-tech cosmetic products. For several years the new research company has been creating cosmetic products for the brands Etude House, Amore Pacific, Innisfree, and others. Now the company "Nabion" has 17 new patented technologies. All Mizon products (including the famous "snail" series) are manufactured based on these patents. For this special contribution to the development of the beauty industry, the Government of South Korea awarded "Nabion" the Enterprise Technology award. The company "Nabion" has ISO 9001 certification, and a few years ago it was admitted to the State Cosmetic Association - Korean Cosmetics Association.

Mizon started selling its cosmetic through the website in 2010 for the first time, and two years after their volume reached half a million dollars in one month. The company is also famous for its charity, constantly helping hungry African children. Most recently, Lee Dong-Gun, as chairman of the United Korean Charitable Foundation, visited the delegation of East Japan on the day she commemorated the victims of the Great Earthquake, as the Japanese call him, and donated $ 10 million to support the earthquake-stricken area.