Klairs is a new Korean brand, founded in 2009. The brand produces eco-friendly skincare and makeup. They are especially suitable for people with dry and sensitive skin, prone to allergic reactions.
The mission of the brand is to promote the beautiful skin and make skincare pleasant. Klairs believes that our skin needs is to be clean, moisturized, protected, restored and natural. The brand philosophy is based on three simple but important points:
- care for the environment;
- high-quality and natural ingredients (without synthetic dyes, perfumes, alcohol and parabens);
- safe use.
Klairs always carefully selects raw materials and passes all laboratory tests to obtain safety certificates. Therefore, brand products can be used without fear of harming the skin and getting an allergic reaction.
The brand does not test cosmetics on animals and supports the philosophy of social responsibility. Klairs does its best to provide high-quality cosmetics at affordable prices. The brand does not use powerful PR campaigns and advertising while retaining funds to improve the composition and technology.