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NEWS — korean skincare

What is the pH level in cosmetics and why you should know it?

elena lezhneva
As many remember from the school chemistry course and the soap advertising, the pH level is a scale used to specify the acidity or basicity of an aqueous solution. The very concept of pH appeared about a hundred years ago. It was introduced by the Danish chemist Søren Peder Laurits Sørensen. From Latin, the pH can be translated in two ways: pot...
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Is K-Beauty Cruelty-Free?

elena lezhneva
One of the most common questions we receive is about the cruelty-free status of Korean skincare and makeup products. Let's talk about it in this article. First of all, good news! In 2018, technology is at such a level that in fact there is no need for animal tests. There are many alternative testing methods that are recognized as more accurate a...
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Ingredients explained: Peptides

elena lezhneva
Peptides are the new class of compounds that have recently become very popular in cosmetology. Why? Because the research (backed up by serious sources like National Institutes of Health, USA) shows that peptides can slow down, and even reverse the skin aging. Right now, peptides are considered to be the most effective anti-aging treatment. Let's...
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Skin Care Trends: Anti-Pollution Cosmetics

elena lezhneva
Living in a big city is difficult not only for us but for our skin as well. Exhaust emissions, industrial dust, combustion products - most of these particles are 20 times smaller than our pores, which means that they can easily penetrate the skin and do their dirty work there. Walking from house to office is just enough time to get a huge portio...
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Korean skincare for oily skin

elena lezhneva
Oily skin has one significant advantage among other skin types. It has the highest level of protection against negative environmental factors and premature ageing as it is able to produce natural protective lipid film on its own. Oily skin is usually thicker and stronger, it is less prone to wrinkles and rosacea. Unfortunately, oily skin also h...
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