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NEWS

Skincare ingredients: Vitamin C

elena lezhneva
Our body can’t synthesize vitamin C which is one of the most crucial components. Vitamin C is a water-soluble antioxidant and co-factor of 8 ferment reactions. What Vitamin C does to our skin: works as an oxidant, decreases skin maturing speed, decreases inflammation caused by UV light, brightens the skin and lightens pigmentation, heals acne pr...
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Skincare ingredients: Glycerin

elena lezhneva
Bringing back the popular topic from the last year: Ingredients, and the ingredient of today is Glycerin (Glycerol, Glycyl Alcohol).
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TonyMoly Moschino Soft Glam Eye Palette

elena lezhneva
TonyMoly Moschino Soft Glam Eye Palette is a 2 in 1 product: highly pigmented eyeshadow palette and a Moschino purse. See the swatches and real-life pictures below. - Korean Kiwi Beauty
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January Beauty Calendar

elena lezhneva
New Year, New Skin Life! Join us in regular skincare routine with this Beauty Calendar for the first month of the next year, January. Let's concentrate on the deep cleansing and exfoliating to get rid of the old dead skin cells. We'll add sufficient moisturizing to strengthen the new healthy skin. Pink circle - sheet mask (1-2 times a week) Yell...
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Beauty Waters are dangerous?

elena lezhneva
Beauty water is a very popular skincare product, and many of you probably have a bottle at home and maybe even use it every day. This product is often advertised as a facial cleanser that doesn't require washing off. However, most experts say the opposite.
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A deep look into moisturizing and moisturizing ingredients

elena lezhneva
Basic skincare steps such as “cleansing, exfoliating, moisturizing” are no news. And although moisturizing is a very common procedure, this step is still not clear to many. Do we really "pour" water into the skin? Where does this water go?
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Sunscreen experiment from the Mahidol University, Thailand

elena lezhneva
This blog post is a description of the experiment that explains why sunscreen should be re-applied every 2 hours outdoors and once a day if you work in the office. The description of the study and the summary were kindly provided by Yulia Gagarina.
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Green Preservatives

elena lezhneva
The future is today! Yulia Gagarina recently published a new article about alternative (green) preservative ingredients and how consumer demand is changing the world right now.
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December Beauty Calendar

elena lezhneva
Embrace yourself, winter and Christmas are coming! Join us in regular skincare routine with this Beauty Calendar for December. It's time to double-up your moisturizing: cold and hot (if you are lucky to leave in the Southern Hemisphere) extremes dry and weaken the skin. Protect it with the affordable sheet and night masks. Pink circle - sheet ma...
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Our favorite K-Beauty collaborations. What are yours?

elena lezhneva
Missha and Bare Bears Missha and Frida Kahlo The Face Shop and Simpsons The Face Shop and Kakao Friends The Face Shop and Coca Cola The Face Shop and Disney The Face Shop and Kakao Friends The Face Shop and Dream Works Missha and Beyond Closet - Korean Kiwi Beauty
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Silicones myths and reality

elena lezhneva
Silicones are hidden behind these words: Cyclopentasiloxane, Cyclomethicone, Dimethicone, Cetyl Dimethicone, Cetearyl Methicone, Dimethiconol, Stearyl Dimethicone, Trimethylsilylamodimethicone, Amodimethicone.
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Male and Female Skin Differences

elena lezhneva
Have you ever wondered what makes Male and Female skin so different?
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Favorite Troiareuke products

elena lezhneva
Troiareuke is a professional prescription skincare brand from Korea. Originally, they only sold to professional beauty spas (which the brand still does). However, due to a very popular demand, several years ago they started selling most of these products for home care too.
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COSRX Balancium Comfort Ceramide Cream review

elena lezhneva
A buttery-smooth, lightweight cream that gently melts over your skin, caressing with ceramide-made skin barrier. It frees your skin from outer stress and achieves balance to give comfort to your skin.
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Etude House Glow on Base Reviews

elena lezhneva
Makeups bases and primers prepare your skin for a better foundation application. They bluer fine lines and wrinkles, fill in large pores, and overall prepare the skin for the actual makeup. They make the skin silky smooth so that foundation glides on smoothly and lasts for long. These products can have little or no color depending on their purpose.
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Innisfree Anthracite Coffee Line Review

elena lezhneva
Innisfree recently teamed up with Anthracite to create upcycling products containing coffee ingredients recycled from coffee grounds that are discarded as a result of high coffee consumption.
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TonyMoly x Samyang Hot Edition Line Review

elena lezhneva
TonyMoly has always been famous for the exceptional packaging design, but this time they well jumped over the head. Say hello to the new limited edition collaboration with Samyang Food’s Buldak Spicy Chicken Ramen. The dish has been popular among South Koreans since the early 2000s.
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November Beauty Calendar

elena lezhneva
New month = new skin? Sounds like a plan! Join us in regular skincare routine with this Beauty Calendar for November. Don't forget to cleanse, tone and moisturize your skin in the morning and in the evening. In addition to that, use face masks and skin exfoliators several times a week according to the plan. Pink circle - sheet mask (1-2 times a ...
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Magic outside of Hogwarts: How to apply retinol to help the skin

elena lezhneva
Retinol is currently one of the most well-studied cosmetic ingredients and one of the few whose effectiveness for mature skin has been clinically confirmed by a huge number of studies. Nevertheless, there are many nuances in its use. We tried to figure them out with the help of experts of cosmetic chemistry.
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Etude House 3-Minutes Care Line Review

elena lezhneva
The new line from Etude House is targeted for people who like to do skincare in the morning and don't have much time to invest. The brand currently developed 3 products to solve this problem.
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