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NEWS

Magic outside of Hogwarts: How to apply retinol to help the skin

elena lezhneva
Retinol is currently one of the most well-studied cosmetic ingredients and one of the few whose effectiveness for mature skin has been clinically confirmed by a huge number of studies. Nevertheless, there are many nuances in its use. We tried to figure them out with the help of experts of cosmetic chemistry.
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Etude House 3-Minutes Care Line Review

elena lezhneva
The new line from Etude House is targeted for people who like to do skincare in the morning and don't have much time to invest. The brand currently developed 3 products to solve this problem.
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The Saem Luesthe Modeling Mask review

elena lezhneva
Modeling masks are now one of the most popular facial treatments! Looking at the demand, the brands don't stand still: they constantly come up with new designs and formals. Our friend Julia has kindly agreed to test and review one of the newest masks - The Saem - Luesthe Modeling Mask. Read her impressions in this review.
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9 Simple Rules for Sunscreen Application

elena lezhneva
We shall never forget about the importance of sunscreen application! Fortunately, modern sunscreen products are very convenient to use. Here, we'll tell you about nine tips, which will help to use sun protection with the maximum comfort.
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October Beauty Calendar

elena lezhneva
New month = new skin? Sounds like a plan! Join us in regular skincare routine with this Beauty Calendar for October. Don't forget to cleanse, tone and moisturize your skin in the morning and in the evening. In addition to that, use face masks and skin exfoliators several times a week according to the plan. Pink circle - sheet mask (1-2 times ...
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Active Beauty: 10 products for the gym

elena lezhneva
In the past year, one of the most popular trends was the "active beauty" - skincare used while exercising or right after. Fast and reliable products in convenient packages are a salvation for people living an active lifestyle. We picked 10 products which are handy to take with you to the gym or a yoga session in the fresh air.
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Tony Moly Perfect Fit Sheet Mask review

elena lezhneva
What's the weirdest sheet mask you ever saw? We have a suggestion for you! Introducing the Tony Moly Perfect Fit Sheet Mask - the sheet mask you can wear w̶h̶i̶l̶e̶ ̶d̶o̶i̶n̶g̶ ̶s̶p̶o̶r̶t̶s̶ to scare the 💩 out of people around you. What Tony Moly says: Insoluble hydrogel mask that makes the skin feel elastic and moisturized both indoors and outd...
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Etude House Hair Secret Dry Shampoo Sheets review

elena lezhneva
Eating without gaining weight and having beautiful hair without washing it every day are my top girly dreams. Are they yours? No surprise, I was beyond excited to test the new Hair Secret line from Etude House.
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Purederm Galaxy Peel-Off Mask review

elena lezhneva
Have you seen the cosmic design peel off masks yet? They promise deep cleansing and exfoliation of pores, brightened skin tone and beautiful selfies! Our friend Yulia agreed to test them and comment of the promises. Please find her review below.
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Paraben-free – no longer indulgence?

elena lezhneva
In January 2018 European Union updated guidelines on “free from” claims with a specific note on “paraben free” claim. A cosmetic product that states “paraben-free” on its packaging is now not compliant with EU regulations. The explanation says: claims for cosmetic products shall be objective and shall not denigrate the competitors, nor shall the...
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32 Comfortable Masks For All Occasions

elena lezhneva
Modern face masks are the simplest way to prepare your face for the makeup, soothe your face after a wild party or just to have a pleasant addition to regular skincare routine. Fortunately, not all of them require half an hour of preparation and special tricks in applying: there’re dozens of fast, convenient and effective products. In this epic ...
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TonyMoly Tako Pore Sebum Ssok Ssok Peel Off Pack review

elena lezhneva
Finally, decided to try TonyMoly Tako Pore Sebum Ssok Ssok Peel Off Pack to combat my blackheads and acne around the nose and chin. TonyMoly promises deep skin cleansing and absorption of excess oil, narrowing the pores and elimination of blackheads. The composition of the mask includes coal and other useful ingredients that have an anti-ageing ...
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Preparing skin for makeup

elena lezhneva
Tags:makeup
Preparation for makeup is the most important makeup step. Fortunately, nowadays there are heaps of products to make the skin supple before applying the tone. We know what products and techniques will help create the best base for makeup, and what products can be skipped completely.
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September Beauty Calendar

elena lezhneva
New month = new skin? Sounds like a plan! Join us in regular skincare routine with this Beauty Calendar for September. Don't forget to cleanse, tone and moisturize your skin in the morning and in the evening. In addition to that, use face masks and skin exfoliators several times a week according to the plan. Pink circle - sheet mask (1-2 ti...
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Truth Behind K-Beauty

elena lezhneva
Tags:k-beauty
Despite the sluggish world economy, the global cosmetics market continues to grow thanks to the high growth of the Asian, Korean in particular, market. Domestic cosmetics production in Korea grew by more than 13% last year due to the continued expansion of exports and rapid growth in the domestic market. And while we are mostly interested in the...
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New technology: self-dissolving microneedles in cosmetics.

elena lezhneva
What’s the biggest challenge of all skincare products and active ingredients? The correct answer is penetration. The skin is the largest human organ and consists of three functional layers: epidermis, dermis, and subcutis. It has a wide variety of functions. One major task of the skin is to protect the organism from water loss and mechanical, ch...
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The Face Shop Gelato Tint review

elena lezhneva
The new The Face Shop Gelato Tint comes in 6 shades and provides both the melting cream texture and the long-lasting bright colors. Perfect tint for summer!
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Top tips to survive a long flight

elena lezhneva
Any flight, even the short one, affects our wellbeing and how you look. Early awakening, traffic jams on the way to the airport, a queue for passport control and thorough inspection at the customs office - all this can be exhausting more than a busy working day, or even a working week. If, after the flight, you have an important meeting or simpl...
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The truth about face creams: what they are made of and why “100% natural” is not always the best

elena lezhneva
New face creams appear on the market every day, and they all claim to be unique and highly effective. However, not many people know how these products are made and what the common myths surrounding them are. In this article, we will look into detail how face creams are made and why you shouldn’t be afraid of chemical formulas.
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Mistical care: Can mists replace traditional skincare?

elena lezhneva
Tags:mists
Mists are gaining their popularity again. We are being told they can perfectly moisturize the skin, protect it from the sun, matte or give shine. It sounds like a dream, especially in the summer – let’ see if it’s true.
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